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Visitors to the #BijakBerplastik exhibition can bring used plastic bottles to complete the PUPA 1.0 interactive art installation
GridGames.ID – Danone- AQUA introduces its newest innovative packaging, AQUA LIFE, which is made from 100% recycled and recyclable materials in order to contribute to a cleaner Indonesia
Previously, AQUA LIFE was launched in Bali in October 2021, today Danone-AQUA officially introduced the innovation in Jakarta.
This introduction indicates that AQUA LIFE has been officially sold in Jakarta.
This innovation is also part of the #BijakBerplastik movement which underlines three commitments to overcome the problem of plastic waste in Indonesia, namely the Development of Waste Collection Infrastructure, Consumer Education, and Product Packaging Innovation.
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Press conference
Danone-AQUA also encourages various innovative collaboration-based solutions to deal with the problem of plastic waste in Indonesia, so that it can support the government’s efforts to reduce 70% of plastic waste in the oceans by 2025.
“We are targeting that by 2025 we can achieve our ambition to collect more plastic than we use, ensure all our packaging is recyclable, and increase the proportion of recycled content in our bottles to 50%,” said Corine Tap as President Director of Danone-AQUA.
Corine also revealed uTo achieve this, it is necessary to change the mindset from a linear economy model to a circular one, where plastic bottles must be interpreted as something valuable and can be reused as raw materials, including raw materials for new bottles.
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Welcome speech from Danone-AQUA President Director Corine Tap
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“Therefore, we collaborate with various parties, ranging from scavengers, communities, social businesses, to community leaders, because we believe all can contribute to a cleaner Indonesia,” added Corine.
Besides Corine, Dr. Ir. Ngakan Timur Antara as Head of the Industrial Research and Development Agency of the Ministry of Industry also said, “We appreciate the efforts made by private companies such as Danone-AQUA in educating the public about the importance of keeping the environment clean and making various efforts related to the management of plastic waste. At this time, it is important for us to start developing a circular economy management model that can give birth to a new economic cycle for society and benefit the environment.”
Danone-AQUA is holding the #BijakBerplastik exhibition at Atrium Gandaria City, South Jakarta, starting August 7, 2021 along with the launch of AQUA LIFE in Jakarta.
The exhibition, which will last for five days, depicts the story of Danone-AQUA’s sustainable journey, and features installations made from used plastic containers, the work of artists such as Rebellionik, Ika Vantiani, Alfiah Rahdini, and TAM ILLI.
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Danone-AQUA Sustainable Development Director Karyanto Wibowo explained about the management of the Danone-AQUA plastic bottle recycling (RBU) business unit.
The artists will also organize workshops on how to make useful and beautiful works from used plastic containers during the exhibition.
Joining the artists are heySTARTIC and Precious Plastic Indonesia, two social businesses that have successfully recycled plastic waste into valuable products, from decoration to fashion.
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The launch of AQUA LIFE and the #BijakBerplastik exhibition were also attended by Danone-AQUA Brand Partners, namely actor and environmental activist Hamish Daud, as well as artist and triathlete athlete Kelly Tandiono.
“We must understand that plastic waste is a problem that cannot be solved alone,” said Hamish Daud.
“Therefore, Kelly and I collaborate with Danone-AQUA to achieve a cleaner Indonesia. I believe Danone-AQUA has a strong commitment to solving the problem of plastic waste, as they have shown through the #BijakBerplastik movement,” he added.
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Danone-AQUA President Director Corine Tap and Danone-AQUA Brand Partner Hamish Daud also tried a plastic chopper in the #BijakBerplastik Exhibition.
In line with Hamish, Kelly Tandiono believe that every decision we make in our daily lives will have an impact on the already huge plastic waste problem sampah.
“We can start by choosing products that are made from recyclable materials and can be recycled again, separate our waste, and take it to the waste bank for proper management. By doing these things, we will succeed in being part of a collaboration that puts plastic in a circular economy circle, so that together we can build a cleaner Indonesia,” said Kelly.
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Since 1983 Danone-AQUA has introduced drinking water in gallons that can be reused and recycled.
With the Gallon model, 70% of Danone-AQUA’s business is fully circular.
Then in 1993, Danone-AQUA pioneered the first recycling program, namely “AQUA Peduli”.
Currently, Danone-AQUA is able to collect 12 thousand tons of plastic annually through six Recycling Business Units in various cities in Indonesia.
In the future, Danone-AQUA invites everyone to collaborate with Hamish and Kelly, in making a cleaner Indonesia.
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